Marketing is always creativity. In any case, if this is good marketing, and the specialist really understands the topic and wants to create something good.
This very “good” can be aimed not only at advertising, but also really be useful. For example, to unite, encourage good deeds and, of course, observe traditions.
So once again did the well-known company Coca-Cola. The company has been on the market for a very long time, and has been remembered more than once by touching and kind promotions. And now marketers have come up with another incredible thing – a lock for a soda lid.
The fact is that in India Diwali, that is, the festival of lights, is celebrated annually. It’s kind of like a new year, only everyone is dancing in the heat and with lights instead of a Christmas tree. And Coca-Cola decided to continue the tradition – but only in its own way.
According to the company, the best way to invite a person to a holiday is to give a friend a bottle of your favorite drink with a lid that can only be opened through the phone of the “donor”. Thus, the company, as it were, calls for the whole family to come to Diwali.
The very inscription on the lid with Bluetooth technology reads: “this locked cola will open only near loved ones.” Thus, the company strives to preserve the main value of Diwali – family warmth.
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