Balenciaga has always been able to surprise others. Due to outrageousness, they attracted interest in their brand, and the fact that they are heard gives rise to a desire to buy in order to be in trend on the same wave of the mainstream.
But the latest advertising has completely reached a new level of so-called “krinzh”. The advertising campaign is associated with the release of a new collection of jewelry. It was conceived by the creative director of the brand Demna Gvasalia, and shot by the famous photographer Martin Scheller, who is famous for shooting close-up portraits.
The feeling of inconsistency that has arisen is explained by the fact that all frames of the advertising campaign were processed in a photo editor so that the eyes and lips of the models were reversed. You can check this if you turn the photo upside down – then the eyes and lips will look normal.
Perhaps Balenciaga was inspired by an optical illusion called the Thatcher effect. This phenomenon proves that it is difficult to detect local changes in features on an inverted face, although identical changes are evident on a face in the usual position.
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