He said the black rights movement was a lie and George Floyd died of an overdose. For this, everyone took up arms against him and began to massively break contracts.
Kanye West wore this sweatshirt to Paris Fashion Week:
And next to him was Candice Owens. This is a well-known conservative, she constantly criticizes the Democrats, the BLM movement and “drowns” Trump with might and main. By the way, so is West.
At first, he showed a sweatshirt on social networks and fought off the negative: he was accused of inciting hatred. And he said that the whole BLM movement is a fraud and money laundering. And that no one is oppressing them anymore, and George Floyd died from an overdose of substances and in general he was a criminal.
After that, they did not stand on ceremony with him and banned him on Twitter and Instagram * (their activities are prohibited in Russia). West responded by saying that he was blocked by the “Jewish media”.
Well, after the sweatshirt performance in Paris with the rebellious West, major brands began to terminate contracts: Adidas was the first to refuse to cooperate with Kanye. The Kanye West x adidas YEEZY line, which the rapper has been representing since 2015, seems to have come to an end. Also, they decided to stop working with West at Balenciaga and American Vogue.
Losses from the termination of long-term contracts amount to more than a billion dollars.
* Banned in Russia
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